Author

Chris Lavoie

Founder & CEO, Partnership Mastermind

Chris built Partnership Mastermind from a bootcamp and a peer group into the professional community and intelligence layer for B2B SaaS partnership operators — now 750+ practitioners across co-sell, channel, tech ecosystem and strategic alliance motions.

His work focuses on the unglamorous mechanics that decide whether a partner program survives an exec review: how partner pipeline is forecast, how attribution is defended, how partners actually get activated, and how partnership teams are staffed and paid.

Everything published here comes out of that operating work and the anonymized, aggregate patterns Partnership Mastermind sees across the community. Partnership Mastermind is part of The Sanguine Collective.

Articles by Chris Lavoie