Chris Lavoie
Founder & CEO, Partnership Mastermind
Chris built Partnership Mastermind from a bootcamp and a peer group into the professional community and intelligence layer for B2B SaaS partnership operators — now 750+ practitioners across co-sell, channel, tech ecosystem and strategic alliance motions.
His work focuses on the unglamorous mechanics that decide whether a partner program survives an exec review: how partner pipeline is forecast, how attribution is defended, how partners actually get activated, and how partnership teams are staffed and paid.
Everything published here comes out of that operating work and the anonymized, aggregate patterns Partnership Mastermind sees across the community. Partnership Mastermind is part of The Sanguine Collective.
Articles by Chris Lavoie
- The Partner Forecast That Actually Holds Up in Exec ReviewA partner-specific forecasting model you can defend in a CRO/CFO meeting.Forecast & Commit · June 2026
- Partner Attribution Is Broken — Here's the Only Model Execs RespectStop losing credit: use attribution logic that survives Sales + Finance scrutiny.Revenue Operations · May 2026
- How to Build a Partner Pipeline You Can Actually TrustQualification mechanics that kill fake pipeline and protect your forecast.Pipeline Creation · April 2026
- The 30-60-90 Plan That Gets Partner Managers to Quota FasterA ramp plan built around revenue, not HR theater.Career & Performance · March 2026
- What to Say When Sales Blames You for Missing the NumberHow to stay accountable without becoming the scapegoat.Exec Management · February 2026
- The Partner Tiering Model That Actually Drives RevenueTiering that changes behavior, not slides.Partner Activation · January 2026
- How to Run a Partner QBR That Moves Pipeline (Not Just Slides)A QBR format that forces commitments and follow-through.Pipeline Creation · December 2025
- The Hidden Math Behind Partner ROI (And How to Explain It)Turn partner ROI into a CFO-friendly story with simple models.Revenue Operations · November 2025
- Why 'Enablement' Doesn't Drive Partner Revenue (And What Does)Replace content theater with activation systems tied to pipeline.Partner Activation · October 2025
- The Partner Manager's Anti-Burnout Playbook (When You Carry Quota)Structural fixes to protect your energy while you hit number.Career & Performance · September 2025
- Why PE/VC Partnerships Matter More Than EverWho has leverage now in software buying — and how partnership leaders should respond.Exec Management · August 2025
